Press releases are starting to become a thing of the past, while podcasts, videos and infographics are becoming the future. Why? Information overload, smartphones and packed schedules (among many other reasons) is nudging traditional communications to adapt and change the way information is packaged and shared. Now don’t get it wrong, press releases have their place – but there is always room for change, especially when it comes to serving the public and providing information efficiently.
In this episode, we chat with the Cal OES team about some of the new and improved ways of doing things as a team. Monica Vargas, Shawn Boyd, John Larimore, and Adria Wells share their experience, insight from the perspective of the PIO, graphic designer and videographer.